Overview
Dua Health wanted to improve its online visibility and establish a stronger digital presence to reach more patients in Texas. The goal wasn’t simply to post on social media or run advertisements—it was to create a marketing ecosystem that increased brand awareness, strengthened search visibility, and supported patient acquisition across multiple channels.
The Challenge
Like many healthcare providers, Dua Health needed a consistent marketing strategy that combined organic growth with paid advertising while maintaining a professional and trustworthy online presence.
The practice also required ongoing support to keep provider profiles updated, publish valuable educational content, and ensure all marketing materials reflected the brand consistently.
My Approach
My Approach
Instead of relying on a single marketing channel, I developed a multi-channel strategy focused on improving visibility, credibility, and patient engagement.
SEO Strategy
- Website SEO optimization
- Keyword research
- On-page SEO improvements
- SEO-focused content strategy
- Blog publishing to improve organic visibility
- Content optimization
Social Media Marketing
- Social media strategy
- Content planning
- Creative post design
- Educational and awareness-focused content
- Consistent publishing schedule
- Brand consistency across platforms
Paid Advertising
- Campaign planning
- Audience targeting
- Google & Meta advertising support
- Campaign monitoring and optimization
Provider Profile Management
To improve online visibility beyond the website, I managed provider profiles on Psychology Today, ensuring information remained accurate, consistent, and optimized to help potential patients find the right mental health professional.
Content Marketing
Content was developed to educate patients while strengthening SEO and brand authority through:
- Blog writing
- SEO content publishing
- Educational healthcare content
- Website content updates
Marketing Collateral
To maintain a consistent brand identity across both digital and offline channels, I also designed marketing materials including:
- Pamphlets
- Promotional materials
- Patient education collateral
- Brand communication assets
Services Delivered
- SEO Strategy
- On-Page SEO
- Content Marketing
- Blog Publishing
- Social Media Marketing
- Social Media Design
- Google & Meta Ads Support
- Psychology Today Profile Management
- Marketing Collateral Design
- Brand Content Strategy
Outcome
By combining SEO, content marketing, paid advertising, social media management, and provider profile optimization, Dua Health established a more consistent and professional digital presence across multiple customer touchpoints.
Rather than treating each marketing activity separately, every channel worked together to improve visibility, strengthen credibility, and support long-term patient acquisition.
Technologies & Marketing Channels
- Search Engine Optimization (SEO)
- Google Ads
- Meta Ads
- Psychology Today
- WordPress
- Content Marketing
- Graphic Design
- Social Media Marketing
Information
Client:
Category:
Location
Dua Health
Mental Health & Psychiatry Practice
Texas, USA
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